The success of an app is determined by a lot of things. The total number of app downloads is a valuable indicator of the performance of an app. The more the downloads, the better reach the app has. Apart from that, the ratings and user reviews of the app is also a measure of the app’s performance.
These factors are vital but how do we figure out if an app is commercially successful. Of course the number of downloads of an app is sufficient to tell about an app’s presence but when we look into the profit-making business, then the conversion rate of the app is the thing we are looking for.
What is Conversion Rate?
Conversion Rate of a mobile app whether android or iOS is the total number of apps that are successfully converted to a premium app. Let us understand this. When people download an app, they normally install a trail version of app, which has a usage period of 2-4 weeks. Now after the user time ends, either people stop using the app or they purchase the app if it is found to be extremely useful or of purpose. This conversion of free services to paid services is called Conversion Rate.
Then arises the question. What is a good conversion rate?
The answer can be found from statistics. As per 2017, the average conversion of mobile apps (both Android and iOS platform) is somewhere around 1-1.25%. This might seem less but this is how the figure stands and this is acceptable too. Getting users to pay for an app is a pretty tough task and requires an extremely good product and an even better advertising policy.
Now, any conversion above 1.5% is considered as a good conversion rate. Let’s break our statistics into further segments.
The conversion rate of gaming apps is the highest and can reach upto 10%. Mobile Games are quite addictive and by following a well defined marketing plan, app developers successfully influence people to pay for its services. One example can be an online Snooker Game. The game might initially offer free sticks and game stations but as you level up, it might offer better sticks and services if you purchase them. Now, with the number of active gamers around 1 million, you can expect more than 40% of your users to pay for these additional features.
Things are pretty tough for word editors and note making apps. There are a lot of competitors who are willing to offer free services just to win an edge in the competition and therefore a conversion of even 0.5% is considered to be good. Overall, for any app, a conversion of more then 1.5% can be considered as a win-win scenario.
How to enhance your app conversion?
Maximizing app conversion is a tricky business. There are a lot of things which can help you or might cause a mishap while you are aiming for a better conversion. Let’s breakdown the process here.
- Content: A good app content is the first thing to ensure. As long your app does not have anything good to offer, no one is going to purchase your app. If it’s a gaming app, you need to work on missions and visuals, but if it’s some other domain, say a self help app, then you need to improve the quality of your content. A change in the delivery medium can also do wonders. Introducing interactive animated videos then cliché notes can prove to be a game changer.
- Price: A reasonable price is the next thing to be taken care of. Too much of cost and your app might not get downloads and a low price may cost you cutting in profits. You should access your app according to the features that you offer and on the market and the competition.
- Advertising: This is the last thing that needs to be taken care and it might possibly be the ultimate solution. Tele marketing and approaching customers from emails and texts are the standard means. A fuss that app developers make is that they add too much of in-app popups. This can be annoying and you might end up losing your user. Be thorough on what and how you want to deliver. Offer appropriate services and approach customers accordingly.
Where to get help?
Getting app insights is relatively easy now. There are now a large number of websites that are available to help you out to get app insights. In spite of everything, there are many things that you need to be aware of to make good app promotion strategies. There are a number of app store optimization agencies in Bangalore that can help you in advertising and making aso strategy services successful. These aso companies in india help you to figure out competent marketing strategies to make you stand out of the competition in the app market.